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Yesterday, someone made an interesting argument about AI-powered chat systems. He claimed that AI chat is really only effective for businesses with substantial website traffic and enough lead volume to justify the investment. According to his perspective, smaller firms—especially small law firms—are better off keeping client interactions completely personal and handled by human beings. It’s… [Read More]

Recently, someone argued that AI-powered chat systems simply don’t work for law firms, even when they are used as intelligent intake and engagement tools. Their position was straightforward: legal services are personal, relationship-driven, and require human interaction. Therefore, AI chat cannot effectively contribute to the client acquisition process. It’s an opinion that is becoming increasingly… [Read More]